5. Januar 2010
Lumbago Tea Shop
A redesign for the little tea shop around the corner. This millenniums old hot beverage has survived, and thrived, through every economic crisis. My challenge was to find a cost effective way to revitalise the store’s brand and educate consumers about their products.
Working to a limited project budget, the strategy was to create a kick-off campaign using elements that would later form part of the store’s corporate design and new product packaging.
The campaign focuses on aesthetic close-ups of the tea and entertaining consumers with little known facts about the popular hot beverage. This enriches the authenticity of the brand in the eyes on the consumer and exposes them to the shop’s product range.